Choosing foundation colours..

Choosing a foundation colour can be quite tricky, especially if buying in a department store as the lighting can be so rubbish. I don’t know why but sooo many brands – conventional and green – make their base colours pink. It frustrates me so much because they don’t actually work on that many people. Yellow based foundations are a lot more flattering. If a skin isn’t pink, then a pink based foundation will make a lighter skin look orange and a darker skin ashy. I mix a lot – and yes dare I say it will mix a drop of a yellow based ‘conventional’ brand into an organic brand if I need to to make it work. That said, natural and organic colours are getting waaaay better.

If you’re not sure of your undertone then your neck and inner arm are a good place to look. Some people are neither obviously yellow or pink, they can be described as neutral. Don’t confuse with overtones – for example I have a lot of pink in my face but I am actually ridiculously yellow. I need more of a yellow foundation otherwise it will look a bit odd, the yellow will also help to knock back some of my pink. Darker skins can have red and blue tones too.

When choosing a new foundation always check your colour in natural daylight and always try a few colours, even if you think you know which one you are. It’s good to have a few colours to compare. The one that disappears completely into your skin is the right one. Try a few on your jawline first and then on your nose.

If you’re still not sure, then apply the foundation to just half of your face. You then still have some natural skin to compare it to. If the natural skin looks brighter then the foundation is wrong. If the foundation side looks like a better version of your skin with no evidence of where it starts or stops then it’s probably good.

In the heat, excess sebum can make foundations get darker when they’ve been on a little while. This is known as oxidation, it can actually happen anytime of the year and is something to be aware of. When buying a new product, if you can let it sit for a little while or wear it for the day to see how it works with your skin.

How do you choose a foundation? What are you wearing at the moment?





  1. Deborah Sampson
    12th August 2017 / 4:16 am

    Hi Lou, I love you tips about natural makeup and as a result, I have purchased many of your recommendations. I live in New Zealand, and order my products online from Beingcontent, I have the Vapour Atmosphere soft focus foundation in 125, however it is too dark for my skin tone. I tried the 123 but this was too pink and the 130 was way too dark. The RMS un cover in 22, is perfect for my skin tone, so wondered would be the best shade in the Atmosphere soft focus?
    I also have the Sratus soft focus skin perfecting primer which is great.

    Thanks again for the useful tips!
    Many thanks

    • Louise
      14th August 2017 / 8:45 am

      Hi Deb,

      Thank you very much for your comment and for reading the blog! I’m so pleased that you find it helpful and so pleased that you love Content – such an amazing shop!
      The Vapour primer is fab isn’t it! In the foundation you could try 115 – it is the lighter more yellow tone. It might be good mixed in with the 125? You could also try mixing a bit of the RMS into either one to help custom blend your shade? Really hope this helps – let us know how you get on.
      Lou x

  2. 14th August 2017 / 12:10 am

    Great article Lou, very informative. Thanks for sharing. #lovefoundation #lovemineral #lovegreenbeauty

    • Louise
      14th August 2017 / 8:45 am

      Thank you! Glad you like it! 🙂