Hi I’m Lou, thanks so much for checking out my site! I started my career in make-up well over 15 years ago training initially in special effects. On realising I preferred making people look quite nice (as opposed to decapitated), I changed my attentions to fashion, beauty and music. Since then I’ve worked in all aspects of make-up artistry from moving image to stills. I’ve worked for publications such as British Vogue, Nylon, Stylist and Grazia, and with celebrities such as Tinie Tempah and Birdy.
I grew up with an interest in natural health, so experimenting with natural beauty products in my professional kit was the next step. As I discovered their potential however, I also found a darker side to the conventional beauty industry. Surrounded by make-up every day, I started to question what I was using. From unsavoury ingredients to a careless environmental impact, I realised that these were key elements of many of the products I had in my kit. A decade ago I made a conscious decision to try and make my kit as green, clean and ethical as it could be. It wasn’t easy back then, however it was the start of an amazing journey.
Ten years on, health and environmental factors still drive my passion. My kit is getting greener but still work in progress. I have strong criteria of what is allowed in. Organic and natural ingredients are key for me, along with respect for animals, sustainability and transparency. For me, creating a green beauty kit is about caring for the environment and everything in it. I want the products in my kit to do good as well as make people look good.
Over the years I have worked with green beauty brands such as RMS Beauty, Weleda, BYBI, Alima Pure, Beauty Kitchen and Content Beauty. I’ve represented the brands themselves. I’ve spoken on many beauty panels and have given talks and masterclasses on green beauty, working with organisations such as the Soil Association. I’ve also taught at a make-up academy for the last ten years.
I have a huge interest in skin too. Great skincare is an essential base to any make-up. I’m qualified in Indian Head Massage, Natural Lift Facial Massage, Acupressure Facial Massage and facials and I continue to study.
Thank you so much for visiting my site!