Each year Natural Beauty News release a list of the year’s Who’s Who in Natural Beauty. It is voted for by those in the industry, but also anyone who wants to vote can do. There is a list of 25 and this year like every year, is full of wonderful people doing amazing things for the industry. I am so incredibly chuffed and grateful to be included in it again. I can never quite believe it as there are so many people doing such great things. I’ve always found the green beauty industry to be so supportive, and I really value being part of the community. So thank you to anyone that voted for me, and also to everyone in the industry for making it such a great place to be 🙂
I’ve been on the green beauty journey for a decade now, and I’ve seen so many changes. When I first started the products available were so different – of course brands like Weleda were available back then 🙂 but there was definitely limited choice. From a make-up point of view, it was minimal – if not impossible to be a working make-up artist. Luckily things have developed so much – technology, awareness, opinions, and it has become possible to be a working make-up artist with a green kit.
At the beginning of my journey I remember being laughed at – in a kind way – but now look at the industry – natural and organic is one of the fasted growing sectors. Even the big businesses like Garnier have realised they need to have a ‘clean’ offering. Now this of course opens up a debate – are these brands doing it for the goodness of all, or jumping on a growing bandwagon. Also are they doing it properly, or are they greenwashing? These are important things we need to highlight and discuss, as well as continue to help the rise of green beauty.
Never has there been a more important time for us to spreading the word of genuine green/clean/conscious (whatever your preferred word!) beauty. With our current climate crisis, things need to change – our beauty routines may seem trivial but actually we can make change with our everyday choices. Great for our skin and the planet 🙂
Here is this year’s list –
1 – Jayn Sterland – Managing Director, Weleda (UK & Ireland), 2 – Jo and Stuart Chidley – Co-founders, Beauty Kitchen, 3 – Alex and Kim Barani – Co-founders Kinetic Natural Products Distribution, 4 – Lorraine Dallmeier – Director, Formula Botanica, 5 – Helen Yeardsley – Beauty Industry Expert, Y Consultancy, 6 – Tabitha James Kraan – Founder, Tabitha James Kraan, 7 – Ailish Lucas – Blogger, The Glow Getter, 8 – Janey Lee Grace – Radio presenter and author, 9 – Fiona Klonarides – Founder, The Beauty Shortlist, 10 – Sonia White – Managing Director, Amarya, 11 – Mark Smith – Director general, NATRUE, 12 – Imelda Burke – Founder, Content Beauty and Wellbeing, 13 – Clare and Rebecca Hopkins – Co-founders, Balance Me, 14 – Yelena Serebryakova – Founder, Lena Wild, 15 – Katie Hill – Editor-in-chief, My Green Pod, 16 – Dominika Minarovic and Elsie Rutterford – Co-founders, BYBI Beauty, 17 – Kirstie and Luke Sheriff – Co-founders, Pinks Boutique, 18 – Mel Jenkinson – Founder, Glow Organic, 19 – Lou Dartford – Make-up artist, 20 – Alex Nicolaou – Founder, NINI Organics, 21 – Mitch Mccarthy-Kalischer – Assistant category manager, Holland & Barrett, 22 – Ariane and Delphine Chui – Founders, ftoxins, 23 – Graeme Hume – Founder, Pravera, 24 – Emma Thornton – Founder, TRUE skincare, 25 – Georgia Barnes – Senior business development manager, beauty and wellbeing, The Soil Association
Such a fab list but there also so many many people not on the list who are doing such brilliant things, and also so many people bringing green beauty into their daily routines!! So thank you everyone!! (corny, sorry) 🙂