Current favourite mascaras…

Mascara – always a tricky one when it comes to natural and organic beauty. Just because someone likes natural beauty in terms of ingredients, it doesn’t mean they like natural in terms of lashes! The problem is most of the time it is those suspect plastics and fillers that we’re trying to avoid, that make lashes look thicker and fuller.

One of the questions that I always get asked is, what is my favourite mascara? A hard one to answer as mascaras in general are very personal. It depends on the brush, the consistency, the colour – there are lots of factors to consider. I’m not one for funny shaped brushes, I like them relatively simple, straight not curved. I believe it is more in the application – making sure you coat each lash from the root to tip, not forgetting the shorter inner and outer lashes. You’d be surprised how many people miss them and the difference they can make. Also a few coats are far better than one thick one, combing through between, unless of course you’re going for the clumpy look.

In my kit, I’ll admit, I’m dubious to have just completely natural ones. If my client is walking the red carpet or we’re shooting a video, I can’t afford for it to smudge. Anyone who’s tried a natural mascara will know this can be a problem. Superdrug’s B range and Eyeko are currently in my kit for those times I need to be truly confident with longevity.

I always use the natural ones for personal use, at the moment I am having a LOT of love for W3LL PEOPLE this month. I was late to the party when it came to their Expressionist Mascara, but I’m so glad I got there, I’d say it is probably the best I’ve tried. It makes my lashes look really nice, much fuller and longer and stays ALL day. Many other natural mascaras I’ve had to reapply at lunchtime but the effect of this stays put, even with itchy hayfever eyes. It’s a good strong black too. I like the brush – it’s not funny shaped and definitely does what it says – in W3LL PEOPLE’s words –

“Our new high tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product.”


I’d highly recommend this mascara 🙂 It is also now available in brown, purple and blue!

My other favourite is the Volumizing Mascara from RMS Beauty.. I think, like the W3LL PEOPLE one, it is a game changer in the natural make-up world. The fact Rose-Marie Swift spent years developing it and wouldn’t release it until she was happy says a lot. It is not completely organic like the rest of her range but 100% natural. It made my lashes much fuller and it lasted really well.


Another one I’ve tried recently was Pacifia’s Aquarian Gaze Water Resistant Long Lash Mineral Mascara. It did give a really nice fuller finish on my lashes however it was hard to get off – good for the water resistant credentials but I don’t think did my lashes any good; water resistant and waterproof ones generally aren’t good for lashes. The ingredients are certainly not as clean as W3LL PEOPLE and RMS, again a lot due to the water resistant properties, but it is vegan – the other two contain beeswax. I think this could be better for occasional wear. Their Stellar Gaze Mineral Mascara has a cleaner ingredient list and I remember liking that one a lot. I used it for some beauty shoots last year and the effect was good.

What is your favourite mascara?



  1. Anna Netsah
    31st May 2016 / 6:30 pm

    Hi Louise
    Thank you for your post on mascaras, very helpful.
    I just wondered what did you think of Kjaer Weiss mascara.

    • Louise
      1st June 2016 / 10:58 am

      Hi Anna,
      I’m so glad you found the post helpful. I still haven’t tried the one from Kjaer Weis, I’ve heard good things though – have you tried it?

  2. Kim
    6th June 2016 / 4:20 pm

    I have one which was recommended from Honeybee Gardens (think that’s the name) & another from Pacifica but I’ve yet to try them as am still finishing a non-green one; I was told not to open them (they are sealed) until ready to use…………………

    • Louise
      7th June 2016 / 8:52 am

      Thanks for your comment Kim. Very good advice not to open them until you’re ready to use them, best to keep them sealed to stop air or bacteria getting in that could spoil them. I haven’t tried the Honeybee Gardens one, thank you, will check them out!

  3. KIM
    29th June 2016 / 10:09 pm

    Hi, could you tell me,did the w3ll mascara come sealed?
    I ask because i recently ordered that mascara and the black eye pencil from w3ll people too, and they both came together, however only the eye pencil was plastic wrap sealed and in its own box, why as the mascara wasnt plastic sealed, it just came in a box…just being paranoid but surely the mascara should of been sealed? so i darent use it incase someone else has had their hands on it! but it costs too much to buy again

    • Louise
      5th July 2016 / 8:41 am

      Hi Kim, my mascara came in a box but had no plastic wrap. I have a brown one that I haven’t used yet and just checked that, that hasn’t got plastic wrap either, so I think it should be fine 🙂 Hope you like it!

  4. KIM
    5th July 2016 / 9:26 am

    Hi Louise, thanks so much for your reply! appreciate it. I’ve been waiting to use it but wanted to check first! Hope you have a lovely week. xo

    • Louise
      8th July 2016 / 5:22 pm

      You’re very welcome – I hope you like it!
      Thank you, you too x

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